Hello, and thanks for visiting! I’m Derek, a software engineer with a passion for solving real-world problems through technology.
After earning my Bachelor of Business Administration, I spent years analyzing customer data and building engaging marketing campaigns, where I developed a deep interest in the systems behind them. So, I pursued a Computer Systems Diploma, building a strong foundation in systems design and cloud computing.
Now, equipped with both strategy and development experience, I’m excited to tackle complex challenges at the intersection of technology, data, and storytelling.
From Strategy to Software
Graduated from Simon Fraser University with my Bachelor of Business Administration
Specializing in Marketing, I developed a strong foundation in business strategy, data analysis, and consumer behavior. My internship at the Canadian Chamber of Commerce in Hong Kong also deepened my understanding of global markets and data-driven decision-making.
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Started my marketing journey at Spud and Wedgewood Hotel
I quickly realized my passion for combining strategy with technical execution, leading a marketing campaign that re-engaged our dormant customer base using data-driven segmentation. I also automated workflows and leveraged SQL to refine reporting, setting the stage for my transition into data and software engineering.
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Bridged marketing strategy and development at CaseMogul and Sun Vixen
Alongside my full-time role, I took on freelance projects that allowed me to deepen my skills in systems design by aligning strategy with technical execution. I designed scalable customer automations and integrated APIs for real-time data processing, all while ensuring our marketing campaigns were optimized for maximum impact.
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Expanded my technical knowledge in data automation at Dayforce and Rocky Mountaineer
I leveraged Python scripting to drive operational efficiency by automating lead nurturing, cleaning up CRM data, and streamlining triggered campaigns. Working with cross-functional teams, I also troubleshooted data sync issues between marketing platforms and enterprise systems.
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Deepened experience in application engineering and distributed systems at Netskrt Systems
As a backend developer, I enhanced core services, improved CI/CD workflows, and developed tools for system monitoring and automation. Working across multiple teams, I also designed and implemented solutions under tight deadlines, further strengthening my skills in building scalable and efficient systems.
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Completing my Computer Systems Diploma in 2025
Completing my diploma will further reinforce my technical knowledge, complementing my hands-on experience in business strategy, process automation, and data integration.
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