Hello, and thanks for visiting! I'm Derek, a software engineer and marketer helping businesses streamline the ways they interact with customers.
I spent years building workflows, analyzing behavior data, and connecting systems that needed to talk to each other. Through this work, I saw firsthand how misaligned processes and tools can quietly turn small points of friction into wasted time and eroded trust.
Now, I build solutions that make customer interactions smoother, more reliable, and more effective. By combining business insight with technical execution, I ensure systems actually work for the people who use them.
Building across Business and Tech
Graduated from Simon Fraser University with a Bachelor of Business Administration
Specializing in Marketing, I built a foundation in business strategy, consumer behavior, and data analysis. My internship at the Canadian Chamber of Commerce in Hong Kong reinforced the role of data in decision-making in an international context.
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Built automated workflows and data systems to improve customer engagement at Spud and Dayforce
I moved from campaign strategy into hands-on execution: writing SQL to improve reporting accuracy, automating segmentation and workflows, and integrating various platforms to streamline how teams interacted with customers.
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Turned business ideas into reliable technical systems through freelance work
Alongside full-time roles, I took on projects that required both the strategy design and technical enablement. I built automations, integrated third-party APIs, scripted data transformations, and debugged sync issues to ensure data flowed reliably between tools.
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Strengthened engineering fundamentals by working on distributed systems at Netskrt Systems
As a co-op backend developer at Netskrt Systems, I worked on production services powering CDN infrastructure, improved CI/CD pipelines, and built internal tools for monitoring and reliability. This role deepened my software engineering foundation in distributed systems and team-based agile development.
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Completed a Computer Systems Diploma specializing in Cloud Computing
I built a solid foundation in programming fundamentals, data structures, and algorithms, with applied experience in building and deploying cloud-based services using Linux, containers, and AWS.
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Building real-time systems that power personalization at Treasure Data
As a software engineer, I'm helping build the systems that enable real-time personalization and customer activation workflows. This role brings my career full circle by applying engineering skills to solve the same customer interaction challenges that first drew me into the industry.
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