Hello, and thanks for visiting! I’m Derek, a software engineer with a passion for solving real-world problems through technology.
After earning my Bachelor of Business Administration, I spent years analyzing customer data and building engaging marketing campaigns, where I developed a deep curiosity about the systems behind them. To pursue this interest, I completed my Computer Systems Diploma, building a solid foundation in programming, systems design, and cloud computing.
Now, equipped with both strategy and development experience, I’m excited to tackle complex challenges at the intersection of business and technology.
From Strategy to Software
Graduated from Simon Fraser University with a Bachelor of Business Administration
Specializing in Marketing, I built a foundation in business strategy, consumer behavior, and data analysis. My internship at the Canadian Chamber of Commerce in Hong Kong reinforced the role of data in decision-making in an international context.
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Applied data and automation to real-world marketing at Spud and Dayforce
Moving beyond campaign strategy into execution powered by data, I led re-engagement initiatives using customer segmentation, wrote SQL to improve reporting accuracy, automated campaign workflows, and worked hands-on with CRM and marketing platforms.
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Bridged marketing strategy and system design at CaseMogul and Sun Vixen
Alongside full-time roles, I took on freelance projects that deepened my skills in system design. I built customer automations, integrated third-party APIs, scripted data transformations, and debugged data sync issues between tools to connect strategy directly to technical systems.
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Deepened experience in application engineering and distributed systems at Netskrt Systems
As a co-op backend developer, I worked on production services, improved CI/CD pipelines, and built internal tooling for monitoring and reliability. This role strengthened my software engineering fundamentals in distributed systems and team-based development.
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Completed my Computer Systems Diploma specializing in Cloud Computing
I solidified my core software engineering foundation, emphasizing programming fundamentals, data structures, and algorithms, while providing applied experience in building and deploying cloud-based services using Linux, containers, and AWS.
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Building real-time marketing systems at Treasure Data
Working as a software engineer, I'm helping build the marketing systems that power real-time personalization and activation workflows. This role brings my career full circle by applying my engineering skillset to the same marketing and data problems that first drew me into tech.
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