Hello, and thanks for visiting! I'm Derek, a software engineer with a background in corporate marketing operations and data infrastructure. Before writing production code for a living, I spent five years in enterprise platforms like Salesforce Marketing Cloud and Marketo.
That context came with me into engineering. I build data pipelines and integrations with Python and SQL, frontend experiences with TypeScript and React, and backends with Ruby on Rails. I also lean on AI tooling to ship faster, reduce friction, and adapt to new problems without losing momentum.
Building across Business and Tech
Graduated from Simon Fraser University with a Bachelor of Business Administration
Specializing in Marketing, I built a foundation in business strategy, consumer behavior, and data analysis. My internship at the Canadian Chamber of Commerce in Hong Kong reinforced the role of data in decision-making in an international context.
Click/Tap to Expand
Built automated workflows and data systems to improve customer engagement at Spud and Dayforce
I moved from campaign strategy into hands-on execution: writing SQL to improve reporting accuracy, automating segmentation and workflows, and integrating various platforms to streamline how teams interacted with customers.
Click/Tap to Expand
Turned business ideas into reliable technical systems through freelance work
Alongside full-time roles, I took on projects that required both the strategy design and technical enablement. I built automations, integrated third-party APIs, scripted data transformations, and debugged sync issues to ensure data flowed reliably between tools.
Click/Tap to Expand
Strengthened engineering fundamentals by working on distributed systems at Netskrt Systems
As a co-op backend developer at Netskrt Systems, I worked on production services powering CDN infrastructure, improved CI/CD pipelines, and built internal tools for monitoring and reliability. This role deepened my software engineering foundation in distributed systems and team-based agile development.
Click/Tap to Expand
Completed a Computer Systems Diploma specializing in Cloud Computing
I built a solid foundation in programming fundamentals, data structures, and algorithms, with applied experience in building and deploying cloud-based services using Linux, containers, and AWS.
Click/Tap to Expand
Running a free marketing systems resource for automation, AI, and CRM
A side project where I write about building marketing systems and publish a free AI skills library for Claude, ChatGPT, and Gemini.
Check it out at themarketingsystemsguy.com.
Click/Tap to Expand
Building real-time systems that power personalization at Treasure AI
As a software engineer, I'm helping build the systems that enable real-time personalization and customer activation workflows. This role brings my career full circle by applying engineering skills to solve the same customer interaction challenges that first drew me into the industry.
Click/Tap to Expand