With Seattle slated to welcome NHL hockey back to Puget Sound in 2021, the Kraken have already begun making its mark with strong branding and a uniquely west coast identity.

A friendly letter to all you Seattle Kraken fans

Almost a decade after the brutal loss that abruptly ended the Vancouver Canucks' Stanley Cup run, the Sedins' jersey retirement was an opportunity for the city to finally close an unfinished chapter.

After a long summer, the NHL’s best are hitting the ice once again for the 2019-2020 season. And though us fans are limited to the sidelines of the sport, there are a multitude of ways to become more involved in the goings-on around the league.

In addition to the customary retro jersey and an expected change in the regular set, the Vancouver Canucks unveiled a brand-new Heritage jersey to kickstart its Golden Anniversary celebrations.

The Vancouver Canucks certainly have colourful jersey history, having gone through a palette rivalling that of a rainbow. From the stick-in-rink to crashing orca, the team has struggled to establish a stable identity through it's four decades in the league.

Passion. It’s the reason why our favourite players aren’t always the most talented or well-known on the roster. We are drawn to players who are like us; players that share our excitement for the sport. And for 13 seasons, Steamer laid his heart and soul out on the ice every shift he played, etching his name into the fabric of Vancouver hockey.

Like during the transition to Reebok a decade ago, Adidas decided to forego alternate jerseys during the first year of their new Adizero system. But now, the much-awaited third jerseys are finally here.

A dedication to the remarkable careers of Daniel and Henrik Sedin.