Like during the transition to Reebok a decade ago, Adidas decided to forego alternate jerseys during the first year of their new Adizero system. But now, the much-awaited third jerseys are finally here.
On July 7, I decided to dedicate some real time to work on my Strategy paper, so I headed where I always did when I needed to focus: the 7th floor lab at Simon Fraser University's Harbour Centre campus. But what I saw when I got up there really slammed home the fact that my time at the school was coming to an end.
After a decade of Reebok, the NHL finally will finally receive a three-striped facelift in the 2017-18 season as teams transition to the Adizero jersey system. We first caught a glimpse of Adidas' first foray into professional hockey at the 2016 World Cup of Hockey, where they were touted to be lighter, stronger, and more breathable than their predecessors.